The Washington Renaissance Faire is an annual midsummer event. The 16th century to be precise- where nobles, knights, and clergy from all the land come together.
My client is the Washington Renaissance Art and Education Society. They are an organization that puts on multiple festivals that promote learning about time through fun and creative ways.
I was responsible for illustration design of poster.
The problem are
- How to make a poster stand out and deliver the right message to the audience.
- How to make the poster match with the theme of the fair.
- How to promote the Washington Renaissance Fair to the audience.
My client is Renaissance Pleasure Faire Southern. Their goal is to produce an enticing and memorable "Washington Renaissance Festival poster for 2023."
To make sure to meet the client's goal and user's needs. I used the design thinking method. I started by defining the tasks and did research on who is the target audience and competitors of the client. The next step is brainstorming the idea by making sketches to match the theme of the festival. Create digitalized sketches to bring them to my client to get a review. Execution and finalize the project.
Visual Design System
The idea for this project is to bring back the 16th century, I redesigned my illustrations that were inspired by knights and swords. changed the background and added the texture. I used a color palette and font combinations that fit the theme of the festival.